Think Tank Releases Interactive Practicum Lesson Series: “How Can We Advance the Cause of Protecting Cultural Heritage and Antiquities? Leverage Public Awareness Campaigns”
March 18, 2021
Learn Directly from the Experts with AC’s Newest Think Tank Release
In the Antiquities Coalition Think Tank publication released on February 25, “How Can We Advance The Cause of Protecting Cultural Heritage and Antiquities? Leverage Public Awareness Campaigns,” Claire Buchan Parker—a strategic communications expert, former White House spokesperson, and vice chair of the Antiquities Coalition Board of Directors—creates a blueprint for how to develop a successful public awareness campaign.
However, how does one actually go about creating and implementing an effective public awareness campaign? It is a practical question for every mission-driven organization—and to answer it, Parker teamed up with Antiquities Coalition Co-founders Deborah Lehr and Peter Herdrich to develop a free video series based on her practicum. The series contains three video lessons, each with an accompanying quiz. Those who complete the practicum receive a digital certificate.
Today, the Antiquities Coalition Think Tank is pleased to release the first of three video lessons, “How to Form an Effective Message.” In this lesson, Parker covers how to develop a specific call to action for your organization, and why doing so is important to a campaign’s success. Click here to begin.
Further lessons will be released across our social media platforms in the near future. In the meantime, the Antiquities Coalition Think Tank wants to hear from you: What are topics you would like to see the Antiquities Coalition raise awareness about? Let us know through Twitter, Facebook, LinkedIn, Instagram, and YouTube.
About the Antiquities Coalition Think Tank
The Antiquities Coalition unites a diverse group of experts in the international campaign against cultural racketeering, the illicit trade in art and antiquities. This plunder for profit funds crime, conflict, and violent extremist organizations around the world. By championing better law and policy, fostering diplomatic cooperation, and advancing proven solutions with public and private partners worldwide, the Antiquities Coalition empowers communities and countries in crisis to safeguard cultural heritage for future generations.
Launched in 2016, the Antiquities Coalition Think Tank joins forces with international experts, including leaders in the fields of preservation, business, law, security, and technology, to bring high-quality, results-oriented research to the world’s decision-makers, especially those in the government and private sectors. Policy briefs strive to strengthen policy makers’ understanding of the challenges facing collective human heritage, and to help them develop better solutions to protect it. The views expressed in these policy briefs are the author’s own, and do not necessarily reflect those of the Antiquities Coalition.
Learn more at thinktank.theantiquitiescoalition.org.